cogent

Vocabulary Word

Definition

'Cogent' describes a point or argument that's clear and strong, and convinces people to believe it. If you want to persuade someone, it's helpful to have cogent reasoning.

Examples in Different Contexts

For advocacy groups, presenting 'cogent' arguments can sway public opinion. An activist might proclaim, 'We need a cogent message to communicate the urgency of climate action to the public.'

Practice Scenarios

Creative

Scenario:

Our client is unsure about the effectiveness of the visual language we're proposing. Let's validate our creative choices.

Response:

True, we'll need cogent evidence to justify our creative decisions.

Impact

Scenario:

Our arguments for a recycling program have had limited success. We need stronger environmental data to back our claim.

Response:

Sounds good. Let's gather cogent data reinforcing the benefits of recycling.