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Cogent  
Level
Associate
'Cogent' describes a point or argument that's clear and strong, and convinces people to believe it. If you want to persuadeconvince to do something someone, it's helpful to have cogent reasoninglogical thinking.
Context
Business
In strategic planning, 'cogent' may refer to a convincingly argued business case. A CEO might say, 'Your cogent presentation on diversificationvariety to reduce risks convinced the boardgroup of directors of a potential growth area.'

Practice Professional Conversation

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