assumption

Vocabulary Word

Definition
'Assumption' is the action of accepting something as being true or will happen without definite proof. It's like making an educated guess - but remember, it might be wrong.
Examples in Different Contexts
Social initiatives sometimes base strategies on assumptions about community needs. An NGO leader could express, 'Our educational campaign started with the assumption that access to resources was the primary challenge.'
Practice Scenarios
Business

Scenario:

We are considering expanding our market reach. However, we don't have concrete data about customer behavior in these new regions.

Response:

Our assumption is that increasing marketing efforts in the new regions will boost customer engagement.

Creative

Scenario:

Our preliminary concept for the campaign is exciting. However, we don't have substantial data for how the audience might react.

Response:

We are working on the assumption that more interactive content will attract a wider audience.

Related Words