assumption

Vocabulary Word

Definition

'Assumption' is the action of accepting something as being true or will happen without definite proof. It's like making an educated guess - but remember, it might be wrong.

Examples in Different Contexts

In finance, assumptions underlie projections and forecasts. A CFO might mention, 'Our revenue predictions are based on the assumption that market demand will remain stable.'

Practice Scenarios

Creative

Scenario:

Our preliminary concept for the campaign is exciting. However, we don't have substantial data for how the audience might react.

Response:

We are working on the assumption that more interactive content will attract a wider audience.

Business

Scenario:

We are considering expanding our market reach. However, we don't have concrete data about customer behavior in these new regions.

Response:

Our assumption is that increasing marketing efforts in the new regions will boost customer engagement.