Vocabulary Word
Scenario:
This ad needs to strike the right chord with our audience. Let's brainstorm and frame our brand values.
Response:
Yes, we need to articulate the unique selling points of our brand in the ad.
Scenario:
Our donors need to understand the vision behind our sustainability initiative. Let's lay down the specifics in the upcoming meeting.
Response:
Agreed, we need to accurately articulate our mission's goals and its expected impact to the donors.