clickbait

Vocabulary Word

Definition

'Clickbait' is when someone creates a really catchy or intriguing online headline or thumbnail. It's designed to grab your attention and make you click to read or watch more. Often, the actual content is less stunning than its promotion.

Examples in Different Contexts

In journalism, 'clickbait' is often criticized for diluting quality content. An editor might comment, 'Clickbait might drive traffic, but it won't sustain a loyal readership.'

Practice Scenarios

Creative

Scenario:

It's challenging to draw audiences' attention to our new artwork series. Do we need a more catchy approach to our advertising?

Response:

We can create a trailer with highlights from the series without it becoming clickbait. Transparency and authenticity are essential in our promotion strategy.

Marketing

Scenario:

I've noticed a decrease in our email click-through rates. Perhaps our subject lines need to be spiced up, but without misleading our audience.

Response:

Making the email subject lines more interesting without stepping into the realm of clickbait might improve our click-through rates. The promise in the subject should be fulfilled in the content.