clickbait

Vocabulary Word

Definition

'Clickbait' is when someone creates a really catchy or intriguing online headline or thumbnail. It's designed to grab your attention and make you click to read or watch more. Often, the actual content is less stunning than its promotion.

Examples in Different Contexts

In journalism, 'clickbait' is often criticized for diluting quality content. An editor might comment, 'Clickbait might drive traffic, but it won't sustain a loyal readership.'

Practice Scenarios

Tech

Scenario:

The app downloads are not progressing as well as we had anticipated. It's vital to find another strategy to promote this app.

Response:

We should work on a strong marketing narrative and user testimonials for promotion instead of relying on clickbait tactics.

Business

Scenario:

Our social media engagement rates have been understandably low. Any suggestions on making our posts more appealing?

Response:

Creating a sense of urgency or curating intriguing content might help increase engagement. However, we must avoid descending into clickbait and ensure our content is always genuine and meaningful.