confound

Vocabulary Word

Definition
'Confound' refers to causing surprise or confusion, particularly by disrupting someone's expectations. Like a magician confounding an audience with a really good magic trick.
Examples in Different Contexts
In market strategy, competitors may 'confound' expectations with unpredictable moves. A strategist might remark, 'Their sudden merger confounded industry analysts.'
Practice Scenarios
Tech

Scenario:

The security algorithms need to be robust and inviolable. It should tumble any unauthorized attempt.

Response:

We should confound potential hackers by obfuscating our security algorithms.

Business

Scenario:

We've got to outwit our competitors and get ahead in the market. They won't see our next move coming!

Response:

I suggest we beware of complacency and aim to confound our competitors with our unique business model.

Related Words