image

Vocabulary Word

Definition

'Image' can refer to a physical picture or a mental concept. It could be a photo on your phone, or the mental picture you have of yourself or your company.

Examples in Different Contexts

In branding, a company's 'image' affects consumer perception and trust. A brand strategist might say, 'Our positive corporate image has been a cornerstone of our market success.'

Practice Scenarios

Business

Scenario:

Our customer feedback suggests disparity between our intended values and public perception.

Response:

Maybe we need to reconsider our image and see if it truly represents our unique selling points.

Creative

Scenario:

The concept for the illustration series is to evoke a sense of calm and tranquility.

Response:

Will the images be simple and soothing to match the theme of calmness?