billboard

Vocabulary Word

Definition

A 'billboard' is a large outdoor board used for displaying advertisements. It's usually found in busy areas, like along highways or city centers, to catch people's attention.

Examples in Different Contexts

In marketing, a 'billboard' can be part of a broader advertising campaign. A brand manager might say, 'Our product launch will include TV spots, social media ads, and billboards in key cities.'

Practice Scenarios

Business

Scenario:

We are launching a new product and need a marketing strategy that could instantly capture the attention of the mass.

Response:

Investing in a billboard advertisement could help. People commuting daily will notice the product frequently, increasing its recall.

Marketing

Scenario:

Our goal for this campaign is to reach as many people as possible. We need high-impact strategies.

Response:

To achieve that, we should consider incorporating billboards into our campaign. They have broad reach and can make a big impact.