drive-home

Vocabulary Word

Definition

When you 'drive home' something, you're making a point very clear or emphasized so others can understand it. It's like constantly hitting the nail on the head until it's really in the wood.

Examples in Different Contexts

In advocacy, 'drive home' is used to strongly assert a cause. An activist might say, 'We must drive home the urgency of climate action in our campaign.'

Practice Scenarios

Creative

Scenario:

Our new campaign is not just about selling products, it's about establishing emotional connections with consumers. Make sure this sentiment is reflected in all our deliverables.

Response:

Great, let's drive home the themes of empathy and connection through our campaign's visuals and messaging.

Tech

Scenario:

We've made some significant refinements to the user interface. The ease of use could be a major selling point for our software.

Response:

Absolutely, our next demo should drive home the ease of navigation in our updated interface.