Discover how to choose keywords that align with what searchers actually want to find
Part of Run Your First Google Ads Campaign
Educational content slides
You're selling custom t-shirts for student clubs. Which keyword should you bid on?
Option A: 't-shirts' (searched 500,000 times/month)
Option B: 'custom club t-shirts for schools' (searched 200 times/month)
Option A gets massive traffic but nobody wants what you offer. Option B gets tiny traffic but every click is gold. Good keyword selection is about precision, not volume.
Test your understanding with this quiz.
You're advertising SAT prep tutoring with a $200 budget. Which keyword strategy is smartest?
Complete this exercise and get AI-powered feedback.
Practice selecting keywords that match buying intent while avoiding waste.
Think: Specific beats broad. Transactional beats informational.