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Understand what makes ad headlines grab attention in a sea of search results
Part of Run Your First Google Ads Campaign
Educational content slides
Someone searches 'SAT prep courses'. They see 4 ads above the results. Each ad gets maybe 2 seconds of attention. Your headline either grabs them or they scroll past. These two headlines compete:
Ad A: 'Quality Educational Services for Students'
Ad B: 'Raise Your SAT Score 200+ Points - Guaranteed'
Ad B gets 5x more clicks. Why? Specificity, benefit, and a bold promise. Generic headlines die in the scroll.
Test your understanding with this quiz.
Someone searches 'emergency laptop repair near me'. Which headline will get more clicks?
Complete this exercise and get AI-powered feedback.
Practice creating headlines that match search intent and grab attention.
Key elements: Keyword match, clear benefit, specific numbers, urgency when relevant.