Learn to recognize whether searchers want to buy, learn, or find something specific
Part of Run Your First Google Ads Campaign
Educational content slides
Person A searches: 'best gaming laptop'
Person B searches: 'gaming laptop near me'
Person C searches: 'how to choose a gaming laptop'
Same topic. Completely different intent. Person A is researching. Person B is ready to buy. Person C is learning. If your ad speaks to the wrong intent, you waste money on clicks that never convert.
Test your understanding with this quiz.
Someone searches 'best budget smartphones under $300'. What's their intent and how should you advertise to them?
Complete this exercise and get AI-powered feedback.
Practice identifying different search intents and creating ads that match transactional intent.
Remember: Don't waste budget on informational searches. Focus on people ready to buy.