Search Intent: What People Actually Want

Learn to recognize whether searchers want to buy, learn, or find something specific

4 lessons

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content

Every Search Has Intent

Educational content slides

Every Search Has Intent

Person A searches: 'best gaming laptop'

Person B searches: 'gaming laptop near me'

Person C searches: 'how to choose a gaming laptop'

Same topic. Completely different intent. Person A is researching. Person B is ready to buy. Person C is learning. If your ad speaks to the wrong intent, you waste money on clicks that never convert.

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Quiz: 3 Questions

Test your understanding with this quiz.

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Someone searches 'best budget smartphones under $300'. What's their intent and how should you advertise to them?

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feedback

Match Intent to Ads

Complete this exercise and get AI-powered feedback.

Match Intent to Ads

Practice identifying different search intents and creating ads that match transactional intent.

Remember: Don't waste budget on informational searches. Focus on people ready to buy.

What product or service would you advertise?

Write an informational search someone might do related to this (don't advertise here)

Write a transactional search where someone is ready to buy (advertise here!)

For the transactional search, write an ad headline that matches their intent

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