Learn proven copywriting formulas that convert: Problem-Agitate-Solution and Features-Advantages-Benefits
Part of Run Your First Google Ads Campaign
Educational content slides
Random ad copy is a gamble. Proven formulas are a system. Two of the most effective frameworks in advertising:
PAS: Problem → Agitate → Solution
FAB: Features → Advantages → Benefits
These aren't theory. They're tested on billions of dollars of ad spend. Master these two formulas and you'll write better ads than 90% of advertisers.
Test your understanding with this quiz.
Which ad uses the PAS formula correctly?
Complete this exercise and get AI-powered feedback.
Write the same ad two different ways using PAS and FAB frameworks.
PAS: Emotional urgency. FAB: Logical justification. Both work.