Discover why your ad and landing page must tell the same story to avoid losing visitors
Part of Run Your First Google Ads Campaign
Educational content slides
User searches: 'online calculus tutoring for high school'
Your ad says: 'Expert Calculus Tutors - High School Students - Start Today'
User clicks. Landing page says: 'Welcome to MathHelp Pro - We Teach All Subjects K-12'
User leaves in 3 seconds. You just paid $4 for a click that went nowhere. Why? Your ad promised calculus tutoring for high school. Your landing page talks about everything else. Message mismatch kills conversions.
Test your understanding with this quiz.
Your ad says 'Free ACT Diagnostic Test - See Your Score Potential'. Where should the click go?
Complete this exercise and get AI-powered feedback.
Create an ad and matching landing page that maintain perfect consistency.
Remember: Same words, same promise, immediate delivery, no distractions.