Sprint 9 · Chapter 2

What Matters Is

Use a what-sentence to hold your point back until the end, and see how it differs from it-was-X-that.

1. 1Delay, or Deny?
2. 2The What-Cleft Holds the Answer Back
3. 3Three Versions, Three Jobs
4. 4Build the What-Cleft
5. 5Three Ways, One Choice
6. 6Open With the Set-Up
7. 7The Three Frames