As a Video Editor at Pixel Media, I have a well-formed creative process that has served me well in numerous projects. A recent project involved creating a promotional video campaign for a local restaurant.
In pre-production, I collaborated with the creative team on the storyboard and shot lists, incorporating the client's needs into our planning. Once we had the footage, I used After Effects and Premiere Pro to cut the clips and begin shaping the narrative.
My storytelling approach relies heavily on pacing and rhythm; this was crucial for this project, as we aimed to create a vibrant, energetic atmosphere reflecting the restaurant's ambiance. I leveraged color grading, sound effects, and transitions to enhance this mood, making careful choices that supported our narrative goals.
Upon completion, the video was formatted for various platforms like Facebook, Instagram, and YouTube. The response was tremendous, contributing to a 20% increase in foot traffic to the restaurant following the campaign launch.