As a Social Media Manager with XYZ Digital, part of my role involves social media scheduling and analysis for our clients. The two primary tools I've had extensive experience with are Buffer for scheduling and Sprout Social for analysis.
We served a client in the healthcare sector for which their primary need was to ensure continuous engagement with the audience across various time zones. Buffer's ability to schedule posts and the feature of optimal timing ensured we could meet this requirement effectively.
In terms of analysis, Sprout Social helped provide deep insights into campaign effectiveness, demographic data, and post interactions; this guided our iterative campaign strategy refinement. Over a 12 month period, the client's engagement increased by 30%, and the follower count increased by 20% on their primary platforms, which attests to the effectiveness of these tools.