As a Content Manager at Matrix Media, I've used a variety of tools for content planning and team collaboration. In our content pipeline, we've found great success with tools like Asana and Google Sheets. Asana has helped us manage our content calendar effectively, assigning tasks to team members and tracking progress until final publication.
Our team used Google Sheets for detailed planning, outlining topic ideas, keywords, and target publication dates. For collaboration, Slack has been invaluable. It facilitates immediate communication and quick resolution of queries or issues.
The use of these tools has significantly improved efficiency in our content planning process. Tasks are transparent and easily trackable, and every team member is kept in the loop. This has led to improved workload management and a more streamlined, prolific content creation process.