Can you share an example of how you motivated a sales team during a challenging period to achieve sales targets?

How To Approach: Associate

  1. Stress current role in sales team management.
  2. Recall a challenging period faced by the sales team.
  3. Share the motivational strategies implemented.
  4. State the resulting improvement in sales performance.

Sample Response: Associate

In my current role as a Sales team leader at XYZ Corp, I’ve had to ensure the team stays motivated to hit targets, particularly during tough times. A significant challenge was during the first quarter of last year when our entire team transitioned to remote work due to the pandemic. This shift adversely impacted the performance and morale of the sales team.

I tackled this challenge via a range of motivation strategies. I promoted transparent and frequent communication through virtual meetings to understand the difficulties each member was facing. I also introduced a weekly recognition program to acknowledge commendable performance and efforts, even if they did not directly result in a sale. This increased the team’s morale and reminded them of their individual value to our organization.

As a result of these efforts, we saw a turnaround in performance, with sales rising by 10% in the subsequent quarter, exceeding our targets. I believe fostering a supportive and inclusive work environment significantly helps in driving a team's motivation, and in turn, improves their performance.