At my current role as a Digital Marketing Associate at Podcast XYZ, one of my core responsibilities has been promoting and distributing our weekly podcast episodes. I've developed a multi-platform distribution strategy that optimizes our podcast's visibility and reach. We use a combination of major podcast platforms including Apple Podcasts, Spotify, and Google Podcasts to ensure the content is readily accessible for our diverse listener demographic.
A significant part of our promotion strategy involves harnessing social media platforms. We use Instagram, Twitter, and LinkedIn for regular updates on upcoming episodes, sharing behind-the-scenes content, and engaging audiences with interactive polls and Q&A sessions. We also use audiograms created with Headliner for sharing our podcast snippets across these platforms.
This strategy has proven successful in creating a steady rise in our episode downloads, listener engagement, and positive audience feedback, ultimately improving our podcast's visibility and outreach.