As an associate manager in the marketing department at an OTT platform, I've helped implement several effective strategies for audience retention and growth. One of our major focuses has been on content personalization. We incorporated Machine Learning algorithms with features similar to Netflix's recommendation engine to enhance our subscribers' viewing experience. This reduced our users' churn rate by an impressive 10%.
To expand our subscriber base, we've also launched a referral program. Encouraging our current users to invite friends to our platform, in turn, they receive discounts. This strategy has seen incredible results, contributing to a 7% increase in our subscriber growth rate over the past year.
We also collaborated with telecom companies for strategic partnerships. As a result, we saw an influx of new subscribers while they enjoyed a package deal that included our services.