As a Graphic Designer at CreativeStudio, working with Adobe Illustrator is a regular part of my job. A significant project was the rebranding initiative a clothing startup where we created an entirely new visual identity, from logo design to web graphics. My inspiration often comes from contemporary art and culture, and particularly for this project, I was inspired by the minimalist designs and bold typography seen in high-end fashion brands.
Though the resulting logo was simple and clean, the process to achieve it was complex and involved through Adobe Illustrator. I spent time refining the lines and perfecting the balance of thick and thin strokes, ultimately achieving a novel design that could easily scale without losing clarity. The client was thrilled with the result, and our designs became an integral part of their brand identity, helping them to stand out in a crowded marketplace.