A memorable challenge occurred during my tenure at AdCraft Agency, where we were tasked with creating a series of illustrations for a beverage company's new line of fruit drinks. The challenge was to visually distinct each flavor without using traditional fruit imagery.
My approach involved intensive brainstorming where I experimented with abstract shapes, color gradations and creative use of light and shadows with the help of Adobe Illustrator and Photoshop. Each flavor illustration was crafted to evoke the unique taste through non-literal representation.
Our client appreciated the fresh perspective and the campaign was successful in capturing consumer attention. This experience reinforced my belief in the power of creative problem-solving in illustration and helped me trust my instincts in pushing boundaries of traditional visuals.