As a Digital Media Associate, the constant evolution of social media platforms and their algorithms has had a significant impact on how I approach content creation. Notably, the shift towards short-form videos, with the rise of platforms like TikTok, has demanded new strategies for content and audience engagement.
Responding to this trend, I led a project to experiment with short-form video content tailored for a younger demographic, with the help of a dedicated content creation team. We were able to increase engagement rates by 15%, and the videos became a new avenue for promoting client products effectively.