As an Associate Editor at NewsX Digital, I have been at the forefront of adopting AI tools to streamline our journalism operations. One tool that we've introduced is a machine learning algorithm to track trending topics across social media platforms. This algorithm analyzes public sentiment and determines the popularity of different subjects, killing two birds with one stone — helping our journalists focus their efforts and catering to our audience's preferences.
A prime example is our coverage of the last federal elections, where the AI extension helped us track real-time political trends and sentiment shifts, allowing us to deliver timely reports. However, while AI has proven beneficial, it is not without challenges. Often, we must countercheck AI-generated analytics against human judgment for context understanding, showing that the human touch is still essential in journalism. Nevertheless, the adoption of AI indisputably drives efficiency, accuracy, and relevancy, underscoring its potential in transforming journalism.