As a Social Media Associate at an educational tech startup, I've seen firsthand the effectiveness of various social media platforms for reaching our target audience – parents and educators interested in innovative learning solutions. We found Facebook and Twitter to be the most effective platforms for our objectives.
Our primary objective was to drive traffic to our blog, where we showcase educational content and product updates. We leveraged Facebook's powerful targeting options and found the platform's sharing and commenting features facilitated active discussions amongst educators. Twitter allowed for real-time updates and engagement with educational influencers and groups.
Through diligent tracking, we observed a significant growth in our blog traffic, especially from Facebook, and received positive engagement on Twitter. Our social media efforts resulted in a 20% increase in website visits and a 15% increase in product inquiries, demonstrating the effectiveness of these platforms.