In my role as a Sales Associate at XYZ Inc., I was part of a team responsible for developing the sales strategy for our entry into the Eastern European market. My focus was primarily on understanding the local consumer behavior and competitive landscape. I involved myself in primary market research, and made use of tools such as CRM and sales analytics software to gather and analyze data.
Based on our insights, we devised an entry strategy that involved localizing our marketing messages, setting competitive pricing, and establishing partnerships with local distributors. A key part of our strategy was also to offer highly responsive customer service to gain trust within the new customer base. As a result of our comprehensive planning and execution, we successfully expanded our customer base in the region by 20% in the first year.