As a Sales Associate at QuickTech, I was given the task of developing a sales strategy to improve our reach within untapped SMB (small and medium-sized businesses) market. I developed a strategy focused on selling our tech solutions as a bundle offering rather than individually.
To make the strategy as effective as possible, I worked with the marketing team to understand the specific needs of SMBs. We used data from our CRM and conducted customer surveys to pinpoint areas where our solutions could add value. I then designed product bundles that meet these identified needs.
The impact of the developed strategy was substantial. We saw a 30% increase in sales to SMBs within the first six months, and customer feedback highlighted the added value they found in the bundles. It not only increased our revenue but also pushed us into a new market segment successfully.