As the Marketing Manager at AlphaTech, a budding tech startup, I spearheaded a comprehensive digital marketing campaign to raise awareness about our new product line. The cornerstone of our strategy was creating an intuitive, user-friendly website optimized for SEO, to serve as the primary medium for showcasing our products. We targeted high-value keywords relevant to our product, thereby enhancing our organic search ranking and driving quality traffic to the site.
Additionally, we mounted a concerted email marketing campaign, sending regular newsletters and product updates to our subscriber base. A constant presence on social media helped us to engage with potential customers, answer queries, and receive feedback. Our multi-channel approach culminated in a 30% increase in product inquiries and a 20% uptick in sales over the campaign's duration.