Could you explain or provide an example of how you have utilized growth hacking in content marketing?

How To Approach: Associate

  1. Discuss real-world application of growth hacking in content marketing.
  2. Highlight specific growth strategies used in professional projects.
  3. Relate the outcome and impact.
  4. Stress on the tools used in strategy.

Sample Response: Associate

As a Content Manager at WebMedia, I had a firsthand experience implementing growth hacking strategies within our content marketing campaigns. One notable instance was the launch of a new product line where we needed to create awareness and generate interest among a new demographic.

We decided to leverage user-generated content as a growth hacking strategy. This included encouraging customers to share their unique product experiences with a branded hashtag, and running a contest for the most creative user story. We used Google Analytics, ContentStudio, and SEMrush for monitoring social shares, website traffic, and search rankings respectively.

This translated into a significant boost for our brand's online visibility, social following, and product interest due to the enhanced reach, interaction and authenticity provided by the user-generated content. Over a three month period, we saw website traffic increase by 30%, social shares rose by 50% and our product saw a 20% increase in sales.

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