user-generated-content

Vocabulary Word

Definition
'User-generated content' describes any content - like photos, videos, text, or reviews - created by people, not companies, on platforms like social media, websites, or apps. It's like people being the makers, not just receivers, of what's on the internet.
Examples in Different Contexts
In social media, user-generated content (UGC) includes posts, comments, images, and videos created by users rather than brands or companies. A social media strategist might say, 'Leveraging user-generated content can enhance engagement and authenticity, as it reflects real user experiences and perspectives.'
Practice Scenarios
Creative

Scenario:

The next photography campaign could use more authentic material. Perhaps we should consider images directly from the public?

Response:

I like this approach. User-generated content can definitely bring authenticity and diversity to our campaign images.

Marketing

Scenario:

Our audience values authenticity. We should think about how we can include their experiences in our marketing.

Response:

Including user-generated content in marketing sounds promising. It can definitely showcase authentic customer experiences.

Related Words
digital-contentonline-publishingcitizen-mediasocial-media-newsdigital-mediaviral-contentweb-contentmedia-platform