user-engagement-strategies

Vocabulary Word

Definition

'User-engagement strategies' are techniques or plans designed to boost participation and involvement of users in a platform, application or service. Like, a mobile game may use daily rewards as an engagement strategy.

Examples in Different Contexts

In e-commerce, user engagement strategies can include personalized recommendations, loyalty programs, and interactive product visualizations to enhance the shopping experience. An e-commerce strategist might state, 'Through targeted engagement strategies, we've seen an uplift in repeat purchases and customer satisfaction.'

Practice Scenarios

Tech

Scenario:

Users are finding it difficult to navigate through our app. We may need to rethink our onboarding process to offer them a more intuitive experience.

Response:

We could use animated tooltips as a user engagement strategy to help them navigate through the app better.

Marketing

Scenario:

Our newsletter subscription rate has been falling lately. We need to increase the excitement around our content to increase participation.

Response:

Shall we introduce a monthly quiz with giveaways as one of our user engagement strategies?