upselling

Vocabulary Word

Definition

Upselling is a sales technique where a seller convinces a customer to buy more expensive items, upgrades, or other add-ons to make a more profitable sale. For example, suggesting a top model when a customer is trying to buy a budget phone.

Examples in Different Contexts

Upselling can be a win-win for both businesses and customers, as businesses increase their revenue while customers get more value from their purchase. However, it’s important that the upselling is done ethically and genuinely meets the customer’s needs.

Practice Scenarios

Customer-Service

Scenario:

As we roll out the new product line, it's critical we consider opportunities to increase customer loyalty and satisfaction.

Response:

We can work on upselling related services to our customers during the after-sales support, improving customer experience and retention.

Marketing

Scenario:

Our campaign has been decent but we need to push the bar higher. How can we increase the reach?

Response:

By upselling our all-inclusive promo package, we can increase the reach and engagement of our marketing campaign.