target-companies

Vocabulary Word

Definition

'Target companies' are specifically selected firms that a person, or a company, has an interest in for a particular reason. Maybe they want to work there, collaborate with them, or they could be potential clients or acquisition targets.

Examples in Different Contexts

In marketing strategy, 'target-companies' are those selected for specific marketing campaigns or outreach efforts. A marketing manager might outline, 'We have selected our target-companies based on their market position and compatibility with our product offerings.'

Practice Scenarios

Tech

Scenario:

Our new project management tool should be helpful to retail businesses. Maybe we should focus our sales effort in that direction.

Response:

Yes, let's categorize all major retail chains as our target companies for the new software rollout.

Finance

Scenario:

Our client is interested in expanding their business by acquiring an established company. Who do you think we should suggest?

Response:

We should research potential target companies that align with our client's vision and strategic objectives.