superficial

Vocabulary Word

Definition

'Superficial' often means something is only at the surface level, not deep. It can mean lack of thoroughness or depth of thought or expertise.

Examples in Different Contexts

In character development, avoiding 'superficial' traits can add depth. A screenwriter might explain, 'By diving into her backstory, we move beyond superficial characteristics and understand her motivations.'

Practice Scenarios

Business

Scenario:

The understanding of our customer base is not adequate. We really need to dig deeper into their needs.

Response:

Agreed, a superficial profiling of customers will not yield sustainable business strategies.

Impact

Scenario:

Our project isn't having the desired impact. Should we reassess our understanding of the community’s needs?

Response:

Yes, we must avoid superficial assessments and focus on understanding the real needs of the community.