segmentation

Vocabulary Word

Definition

'Segmentation' is about dividing a larger group into smaller parts or segments. Like in business, where a company slices its customers into useful groups for special treatment.

Examples in Different Contexts

In impact analysis, 'segmentation' helps in isolating and evaluating the effects of interventions on different population groups. An evaluator might note, 'Applying segmentation allows us to assess the differential impacts of our programs and tailor our interventions more effectively.'

Practice Scenarios

Business

Scenario:

We have a diverse pool of customers with diverse needs. We need a method that reaches them more effectively.

Response:

I think we should consider segmentation which allows us to tailor our service to each customer's unique needs.

Creative

Scenario:

We have a fantastic ad campaign, but we need to make sure we're hitting the right target audience more effectively.

Response:

How about using segmentation to narrow down and reach the most suitable audience subsets for our ad campaign.