script-writing

Vocabulary Word

Definition

Script-writing is the process of crafting a written document, called a script, for a visual medium like TV, film, or theater. It includes the dialogue, actions, and stage directions.

Examples in Different Contexts

For video production, especially in marketing, script-writing translates brand messages into engaging stories. A marketing director might state, 'Our script-writing process focuses on connecting emotionally with our audience, integrating our products seamlessly into the storyline.'

Practice Scenarios

Business

Scenario:

Sales have been down. We need to revamp our advertisement and make it more engaging. What do you think the dialogue should be?

Response:

For the advertisement, how about we go with something like, 'Why settle for average? Rise above with our outstanding service.' I think it will communicate our value.

Tech

Scenario:

Our game needs a riveting storyline. Any ideas on how the main character should interact with others? What should she say and do?

Response:

For the game, our main character could say, 'I've come too far to give up now' when she faces obstacles. It sets the tone for perseverance.