script-development

Vocabulary Word

Definition

'Script-development' involves drafting and improving the text used in a film, play, or television show. It's about organising your story's 'what', 'how', and 'why' in a compelling way.

Examples in Different Contexts

In film production, 'script-development' involves writing and revising the screenplay. A screenwriter might discuss, 'Script-development is ongoing; we're refining the dialogue and plot to enhance the story.'

Practice Scenarios

Creative

Scenario:

Our script isn't having the desired impact. The storyline lacks conflict and the characters need more depth.

Response:

Maybe we should go back to script-development and rework the storyline. It needs stronger conflicts and deeper characters.

Marketing

Scenario:

We need the advertisement to appeal to a wider demographic. The current ad copy isn't resonating.

Response:

I agree. The ad-copy needs some serious script-development work to improve its appeal.