rhetoric

Vocabulary Word

Definition

'Rhetoric' is the art of using language effectively and persuasively. It's all about good communication - how to shape what you say or write to convince people.

Examples in Different Contexts

In political arenas, 'rhetoric' often relates to the speeches politicians give. A political analyst might critique, 'While the senator's rhetoric was compelling, there was a lack of concrete policy proposals.'

Practice Scenarios

Tech

Scenario:

With our newly developed software, work doesn't have to be a chore anymore. It's technology helping you, not hindering you.

Response:

That's exactly what we need — a software that enhances our efforts. The rhetoric around it is indeed appealing.

Creative

Scenario:

The creative direction we’ve taken helps our product tell a unique story. It's about who we are and what we represent.

Response:

The rhetoric used to describe our creative direction perfectly encapsulates our brand's identity.