quantitative-research

Vocabulary Word

Definition

Quantitative research refers to collecting numerical data that can be changed into figures. It's like when you do a survey and collect people's ages, incomes, or how many apples they eat each day.

Examples in Different Contexts

Quantitative research in market research involves collecting numerical data to understand consumer behavior and preferences. A market researcher might explain, 'We conduct surveys to gather quantitative data that helps us identify trends and make data-driven decisions.'

Practice Scenarios

Tech

Scenario:

The new website design doesn't seem to be as effective as we expected. Further investigation with extensive data could provide insights.

Response:

You're right. Quantitative research could help pinpoint the sections of the website that might be causing difficulties for the users.

Business

Scenario:

Our competitor's product launch has had a significant impact on our sales. To understand and address this issue, we need accurate data.

Response:

I agree. Let's conduct quantitative research to gather data about our customers' purchasing behaviour since the competitor's product launch.