product-manager

Vocabulary Word

Definition

A 'product manager' is a role within a company responsible for guiding the success of a product. They help identify customers' needs, work with other departments to develop the product and oversee its market success.

Examples in Different Contexts

In non-profit sectors, a 'product manager' can drive the creation of tools or services that make a difference. A consultant might note, 'Our product manager coordinated a new app to help distribute food donations more efficiently.'

Practice Scenarios

Marketing

Scenario:

We have multiple features in our product line. But which should we emphasize in our next marketing campaign?

Response:

As the product manager, I’d recommend highlighting the features that distinguish us from our competitors.

Design

Scenario:

The client has proposed a new design direction that’s different from our initial concept. Is it viable considering the projected market trends?

Response:

As the product manager, I'll work with the design team to ensure we incorporate the client's vision and stay in touch with market trends.