product-line

Vocabulary Word

Definition

'Product-line' refers to an array of related products that a company creates and markets under a single brand, often catering to different consumer needs or preferences. It's like when a clothing company sells both shirts and pants under the same collection.

Examples in Different Contexts

A tech company might have a product line that includes smartphones, tablets, and laptops. A business analyst might note, 'Expanding our product line to include wearables can attract a wider customer base.'

Practice Scenarios

Marketing

Scenario:

Our recent market research highlights diverse consumer preferences. Such findings require us to think innovatively about meeting these different consumer needs.

Response:

In response to the new consumer needs, it makes sense to develop a new product line to cater to these preferences.

Business

Scenario:

With market trends constantly changing, it's time we explored new avenues to ensure the company's growth and stability.

Response:

Diversifying our product line could be a promising strategy to ensure the company's constant growth.