press

Vocabulary Word

Definition

'Press' often refers to applying direct force or weight onto something, like pressing a button. It also can suggest persisting or urging, like pressing a point during a discussion.

Examples in Different Contexts

In journalism, 'press' refers to the news media and organizations involved in reporting news and information to the public. A journalist might say, 'The press plays a critical role in democracy by informing the public and holding power to account.'

Practice Scenarios

Business

Scenario:

Our competitors have been improving their products quicker than we are. We need to come up with a plan to catch up.

Response:

We should press the team to brainstorm and develop new ideas to improve our product.

Creative

Scenario:

The designs for our latest collection seem to be lacking something. We might need a more distinctive feature.

Response:

We could experiment with different materials, pressing them onto the design for a textured feel.