premise

Vocabulary Word

Definition

'Premise' is the fundamental idea or theory that forms the base of an argument, story, or calculation. It's like the root from which a tree grows.

Examples in Different Contexts

In business strategy, 'premises' shape objectives. A CEO might state, 'Our premise is that the market will grow 10% annually, guiding our expansion plans.'

Practice Scenarios

Creative

Scenario:

We're looking for a powerful story that completely throws off the audience's expectations.

Response:

How about this premise for a fresh storyline: A character who can hear everyone's thoughts, but can't control whose thoughts they hear?

Impact

Scenario:

Before we begin planning our next campaign, we need to understand what motivates people to participate.

Response:

I believe our premise that community members want to participate in cleaner initiatives is accurate. It might help just to make the process more accessible.