postulate

Vocabulary Word

Definition

'Postulate' is when you propose a theory or hypothesis to base your ideas or actions on. It's like a cornerstone of your argument that you believe, or want others to believe, is truth.

Examples in Different Contexts

In strategic planning, 'postulates' might be made about market behavior. A business analyst could say, 'If we postulate that consumer demand remains steady, our projected profits should align.'

Practice Scenarios

Creative

Scenario:

With the goal of engaging Millennials, what kind of tone should our ad campaign take?

Response:

Postulating that millennials appreciate authenticity, our ad campaign's tone could be more conversational and relatable.

Public-Policy

Scenario:

With the rising trend of remote work, what effect would this have on urban housing policies?

Response:

Postulating a surge in remote work, we might need to rethink urban housing policies to accommodate diverging living preferences.