personalized-service

Vocabulary Word

Definition

Personalized service is when a business tailors their service or product to meet an individual's specific needs or tastes. Imagine your hairdresser, who knows your style and cuts your hair just the way you like it.

Examples in Different Contexts

In retail, personalized service involves offering shopping experiences or product recommendations based on the customer's past purchases and preferences. A store manager might note, 'Our personalized service strategy, which includes custom recommendations and greetings, has led to increased sales and customer retention.'

Practice Scenarios

Marketing

Scenario:

We need to develop marketing campaigns that are relatable and highly targeted. Do we have sufficient customer data to drive such initiatives?

Response:

We could leverage the customer data to provide them a personalized service, creating marketing campaigns that cater to individual customer profiles.

Business

Scenario:

We recently received feedback that customers would like more tailored experiences when shopping with us. How can we make their experience more exclusive and memorable?

Response:

Perhaps by offering a personalized service, suggesting items based on past purchases, or customizing discount offers might improve their shopping experience.