on-air-presentation

Vocabulary Word

Definition

'On-air presentation' is like the puzzle pieces that come together to form a TV broadcaster's channel output. It can include the audio-visual elements, announcers, and even the little logos in the corner of your screen!

Examples in Different Contexts

In radio broadcasting, 'on-air presentation' focuses on the voice, tone, and delivery of the host or DJ, as visuals are not a factor. A radio station manager might note, 'Our DJs' on-air presentation, characterized by their lively tone and clear articulation, significantly contributes to our station's popularity.'

Practice Scenarios

Advertising

Scenario:

The newest commercial's creative direction seemed to miss the mark slightly. Do you think we need a more tailored approach for our target audience?

Response:

That's a good point. Our on-air presentation must speak to our target audience directly. Let's reevaluate our advertising strategy.

Broadcasting

Scenario:

Our broadcaster's brand image may need a refresh. We've been receiving feedback about outdated show promos and music themes.

Response:

I agree, a refresh would be beneficial. Let's start by auditing our current on-air presentation and then planning new initiatives.