lede

Vocabulary Word

Definition

In journalism, a 'lede' is the opening part of a news story or article. It grabs reader's attention and gives the most important information. A good lede is like a great cover letter for your story.

Examples in Different Contexts

In copywriting, the 'lede' is crucial for ad copy or marketing materials, designed to draw in the consumer. A marketing director might say, 'The lede of our campaign should clearly communicate the unique selling point of our product within the first few sentences.'

Practice Scenarios

Creative

Scenario:

I want this script to engage the reader from the first line. We need something that grabs their interest.

Response:

Let's use a spoken word style lede with a question. That always makes the reader curious.

Marketing

Scenario:

Our ad needs to captivate potential customers within the first few seconds. What's the best approach?

Response:

Maybe opening with a fun fact relevant to our product as a lede would do the trick. It will capture the viewer's curiosity.