lede

Vocabulary Word

Definition

In journalism, a 'lede' is the opening part of a news story or article. It grabs reader's attention and gives the most important information. A good lede is like a great cover letter for your story.

Examples in Different Contexts

In copywriting, the 'lede' is crucial for ad copy or marketing materials, designed to draw in the consumer. A marketing director might say, 'The lede of our campaign should clearly communicate the unique selling point of our product within the first few sentences.'

Practice Scenarios

Public-Policy

Scenario:

The introduction of this report should provide a clear snapshot of the research findings. Any thoughts on how to arrange that?

Response:

How about we begin with a lede paragraph that summarises our key findings? That will give readers immediate insight.

Journalism

Scenario:

We need to make the readers understand the gravity of the situation right off the bat. Any ideas?

Response:

We can craft a formidable lede by opening with a personal account from one of the protesters. This will hook the readers and evoke emotions.