jingle

Vocabulary Word

Definition

A 'jingle' is a brief and catchy tune or song used in commercials and ads to grab attention and promote a product, service, or brand. It's designed to be memorable and often includes a slogan.

Examples in Different Contexts

For radio commercials, a 'jingle' captures listener attention. A radio producer might state, 'We've commissioned a catchy jingle for our sponsor, ensuring it sticks in listeners' minds.'

Practice Scenarios

Impact

Scenario:

We need a creative way to engage with our audience for our upcoming fundraising event.

Response:

A motivational jingle might help draw more attention and encourage people to participate in our event.

Business

Scenario:

Our next ad needs that extra spark to catch consumer attention. Maybe we should think more about sound over visual.

Response:

Let's incorporate a catchy jingle to enhance the ad's appeal and boost our brand identity.