jettison

Vocabulary Word

Definition

'Jettison' essentially means to cast off or discard something. It's more than just tossing something, think of it as throwing out something that's no longer needed or is causing a burden.

Examples in Different Contexts

In corporate restructuring, companies might 'jettison' unprofitable divisions. A CEO might state, 'To ensure profitability, we had to jettison several underperforming units.'

Practice Scenarios

Creative

Scenario:

This artwork isn't landing as we anticipated. Maybe we should investigate other concepts and themes that align more closely with our brand vision.

Response:

Yes, let’s jettison this art direction. We need something that aligns better with our brand.

Tech

Scenario:

Since launching the new UI, we've received considerable negative feedback, especially regarding the redesigned notification system. Its complexity is perplexing users.

Response:

You're right. We should listen to our user feedback and jettison the new notification system until we make it more user-friendly.