jettison

Vocabulary Word

Definition

'Jettison' essentially means to cast off or discard something. It's more than just tossing something, think of it as throwing out something that's no longer needed or is causing a burden.

Examples in Different Contexts

In film editing, certain scenes might be 'jettisoned' to maintain pacing. A film editor might suggest, 'This subplot feels extraneous; perhaps we should jettison it.'

Practice Scenarios

Impact

Scenario:

It seems our recent awareness campaign didn’t have the anticipated impact. Maybe it's time we rethink our strategy and consider other avenues for reaching out to our target audience.

Response:

Perhaps jettisoning the current campaign and developing a new approach would be more effective in building engagement.

Business

Scenario:

We've been analyzing our product portfolio, and it appears one range is not performing as expected. It's drawing substantial resources without delivering returns.

Response:

I agree. Given its poor performance and resource use, we need to jettison this product range.