interactive-storytelling

Vocabulary Word

Definition

Interactive storytelling is a form of sharing a narrative where the audience can participate and influence the outcome. It's like video games where players make decisions that shape the game's story.

Examples in Different Contexts

In narrative games, 'interactive storytelling' allows players to influence the story through their decisions and actions. A game designer might describe, 'Our game features interactive storytelling, where every choice you make shapes the narrative's direction.'

Practice Scenarios

Marketing

Scenario:

The engagement metrics for our previous campaign weren't as high as expected. A unique approach to incorporate customers into our brand narrative could be interesting.

Response:

Absolutely. Using interactive storytelling as a cornerstone of our campaign might increase customer involvement and engagement.

Product

Scenario:

The onboarding process for our app seems somewhat static. I wonder if there's a way to make it more engaging for users as they familiarise themselves with the tools.

Response:

That's a great idea! We can create an interactive storytelling experience in our onboarding flow to better engage users.